Cris Collinsworth’s Pro Football Focus Just Got An Investment Valuing It At Nine Figures



If you’ve watched a Sunday Night Football game on NBC, you’ve likely seen the starting lineup introductions for each team. Or maybe you’ve just laughed at the parodies from Key & Peele. Either way, the players introduce themselves and say what college they went to. On the NBC broadcasts, there’s also a Pro Football Focus (PFF) ranking underneath the player names.

What you may not know is that Cris Collinsworth—who broadcasts those Sunday Night Football games alongside Al Michaels—owns PFF. The analytics platform works with every NFL team and more than 95% of the Power Five colleges. At first, PFF focused on analyzing and grading players, plays, and overall team performance. But as e-sports and fantasy sports have become more popular, the platform has looked for other ways to market to gamblers and fantasy players.

Now, PFF is expanding into other sports. And to power these investments, Silver Lake, a global technology investment firm, is purchasing a minority stake in the company for $50 million, per ESPN’s Adam Schefter.

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