What you may not know is that Cris Collinsworth—who broadcasts those Sunday Night Football games alongside Al Michaels—owns PFF. The analytics platform works with every NFL team and more than 95% of the Power Five colleges. At first, PFF focused on analyzing and grading players, plays, and overall team performance. But as e-sports and fantasy sports have become more popular, the platform has looked for other ways to market to gamblers and fantasy players.
Now, PFF is expanding into other sports. And to power these investments, Silver Lake, a global technology investment firm, is purchasing a minority stake in the company for $50 million, per ESPN’s Adam Schefter.
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